About
DO Advisory is a global consulting partner with offices in Paris and Los Angeles, at the crossroads of creativity and commerce. We combine distribution, sales, and strategic consulting to accelerate brand expansion and unlock market opportunities.
Our bespoke approach transforms creative vision into measurable business success. We guide international fashion brands through every stage — from collection development and production to distribution and sales — so creative teams can focus on design while we manage growth.
With deep expertise across the world, we craft tailored wholesale strategies and handle prospecting, outreach, and key retail relationships to drive visibility and long-term growth.
Our Founder
Behind Do Advisory is David Obadia, an experienced entrepreneur in the fashion landscape, who has been developing his own brands and advising peers for over 15 years.
In 2014, David Obadia launched Harmony Paris — a label defined by precise cuts, quality, and luxury details. The brand earned critical and commercial success, reaching the International Woolmark Prize finals (2015), the ANDAM Prize finals (2016), and collaborating with Asics, Puma, and other leading brands.
Since 2018, David Obadia has played a pivotal role in transforming Sporty & Rich from a small independent label into a global lifestyle brand. As CEO and Global Operator for the past seven years, he has driven the brand’s operations and international growth, overseeing collections, production, distribution, wholesale, brand development, and overall strategy.
- He expanded Sporty & Rich to 200+ global stockists and opened flagship stores in New York, Los Angeles, Seoul, Shanghai, and Saint-Tropez.
- Achieved double-digit annual revenue growth over 7 consecutive years while maintaining strong profitability and healthy EBITDA.
- Built and led a 60+ person team across creative, production, sales, finance, operations, and customer service in Paris and Los Angeles.
- Owned full P&L responsibility and implemented a unique global B2B and DTC distribution strategy.
- Negotiated and structured international wholesale partnerships with top retailers (Net-a-Porter, Ssense, Harrods, United Arrows, etc.).
- Secured and directed major brand collaborations with Adidas, Lacoste, Clarks, Prince, New York Yankees, Los Angeles Dodgers, and iconic hotels (Le Bristol, Hôtel du Cap-Eden-Roc, The Carlyle, Sunset Tower).
- Launched a global e-commerce platform and integrated advanced logistics/WMS systems.
- Drove global retail expansion and franchising, establishing stores and partnerships across key international markets.